Arrow right
Pnca 16f52b58 5967 45e3 b548 d5463ff15f88 medium

Allan Chochinov and The Order of Things: Unpacking the Perils and Promises of Design and the Media

Oct 9 3:00 PM - 5:00 PM


Collaborative Design Studio

PNCA Stagecraft Building


1330 NW Kearny
Portland , OR , 97209   [map]

The Order of Things: Unpacking the Perils and Promises of Design and the Media

The language and substance of innovation, design and technology is informed by its practitioners, but often subverted by its storytellers. From Kickstarter videos to mainstream media, there is a relentless effort to influence and determine our ideas around value, consumption and sustainability—all through the lens of good design and aspiring innovation. This entertaining, heartbreaking, heartwarming and ultimately pragmatic talk will take a look at contemporary messaging around design and brands, and how we can reclaim with authenticity the threatened promise that design equates to making things better.

Allan Chochinov is the Chair and co-founder of the SVA MFA in Products of Design Program. He writes widely on design education and the impact of design on contemporary culture. He has been a guest critic at various design schools in including Yale, NYU, University of Minnesota, RIT, and RMIT, and is a frequent design competition juror. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA. He is also a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. He is the editor-in-chief of, the widely read design website, design job and portfolio site and design firm database. Prior to Core77, his work in product design focused on the medical and diagnostic fields as well as on consumer products and workplace systems. (Projects included work for Herman Miller, Johnson & Johnson, Federal Express, Kodak, A.C. Nielsen, Oral-B, Crunch Fitness and others.) He has been named on numerous design and utility patents and has received awards from I.D. Magazine, Communication Arts, The Art Directors Club and The One Club. He serves on the boards of the Designers Accord, Design Ignites Change, and DesigNYC.