Jun 6, 2018 - Jun 29, 2018
In her first solo show at The Lodge Gallery, Lauren Prado investigates the relationship between consumers and social media outlets that use marking strategies to build up hype around products. Targeting consumers with tweets, reposts, blog write ups, and likes to push a product, in turn making the item itself a ‘celebrity’. Using fragmented pieces of clear canvas as a substrate for the larger than life needlepoint drawings of status objects, the work seeks to address the everyday persistence of being marketed to. The work is taped up on the wall to show our need for immediacy. The materials that make up the work speak to value and the up-charges that come with brand names. Using materials that are accessible to all, to create a representation of a product that is an idealized symbol of status. Aware of the her own complacency in this culture, Prado focuses her practice on fangirling about these glorified products while also trying to dissect the role that social media plays in shaping the desires of the masses.
I mean…come on, tell me you don’t want those new shoes you saw online today?
On view June 6—June 29, 2018 // Opening reception Wednesday, June 6 (6–9pm)