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Design Lecture Series: Commercial Type Tour 2020 - (CURRENTLY POSTPONED)

Mar 31 7:00 PM - 8:45 PM


511 Building - Arlene and Harold Schnitzer Center for Art and Design


Undergraduate Lectures

511 NW Broadway
Portland, Oregon, 97209   [map]

CURRENTLY POSTPONED – Check later for more information

The Design Lecture Series welcomes regional design thinkers to share their work and what moves them. This semester, we’re focused on powerful partnerships, collaborations, and group ventures.

The year 2020 marks the tenth anniversary of Commercial Type, one of the world’s leading independent type foundries. During this decade they have released a string of what have become classic typefaces, including Graphik, Guardian, Publico, Lyon, Dala Floda, Druk and Austin. They have also issued more experimental and groundbreaking faces like Marian, Tanja, and Orientation. They have created custom typefaces for clients as far-ranging as the Museum of Modern Art, New York, England’s Soccer Team, Chobani, Rapha, and multiple magazines and newspapers across the world.

During this time, the team at Commercial Type have also been exploring the history of fonts at St. Bride Library in London, uncovering long forgotten classics and bringing them back to life. In 2019, they launched a new foundry to release these typefaces: Commercial Classics. Starting off with faces from the beginning of the nineteenth century, they have created a broad spectrum of faces, from workhorses like the sans serif Caslon Doric, and the serifs Brunel and Caslon Ionic, through to some of the most radical and strange faces ever made such as Caslon Italian. The aim was never to make perfect copies, but to create faces that capture the spirit of the original and to expand them for today’s users.

Commercial Type partner Paul Barnes will tell the fascinating and exciting story of this new foundry. He will explain what inspired Commercial Type, and talk about the process of researching through archives and creating new families that offer designers a rich and varied palette of typefaces.

Learn more about Commercial Type’s 2020 North American Classics Tour, and see more of their work, here:

This event is presented by PNCA Design in collaboration with partners AIGA Portland, W+K, and Commercial Type.

The PNCA Design Lecture Series launched in Fall 2016 as a way to open our doors and minds to the broad and vibrant possibilities in design. In 2019, we joined forces with the Hallie Ford School of Graduate Studies to provide exciting talks on art and design every Wednesday night, open to the public throughout the school year.

We’re welcoming in design thinkers who break expectations of what graphic design can be and do. Join us!